Matthew LaRochelle

Director of Game Presentation & Partnership Activation

Matthew LaRochelle was hired as Director of Game Presentation in September 2023. LaRochelle joins the Comets from the University of New Hampshire where he served as Director of Marketing & Fan Engagement for UNH Athletics. In his role, he supported the external relations team in the creation, planning, and execution of strategic initiatives to drive gameday attendance, increase ticket revenue, and enhance brand awareness.

Prior to UNH, LaRochelle was the Game Presentation Coordinator for the AHL’s Lehigh Valley Phantoms. During his time in Allentown, he was tasked with the development and execution of pregame, in-game, and postgame content, while additionally overseeing the game presentation department's part-time staff (promotional team, ice crew, game night video crew). Prior to the Phantoms, he was Director of New Media for Communications for the Metro Atlantic Athletic Conference (MAAC) where he assisted in the marketing, content development, championship operations, promotion, and development of the conference. Before the MAAC, LaRochelle was a marketing & communications manager for the United States Premier Hockey League (USPHL). Prior to the USPHL, he served as the Athletics Social Media Strategist for Connecticut College, creating the athletic department's social media strategy that showcased the College's 28 varsity teams, student-athletes, and alumni community.

A native of Manchester, NH, LaRochelle graduated from Southern New Hampshire University in 2015 with a Bachelor of Science in Sports Management while double-majoring in Marketing. He continued his education at the University of Central Florida where he enrolled in the DeVos Sport Business Management Program. In 2016, he earned his Master of Business Administration degree from UCF.